Adapting to the fast-changing dynamics of the digital world, Doyuyo!, the 100% domestic gourmet crispy chicken brand, has released its new 8-episode video series. Designed to fit the nature of social media, the vertical and horizontal videos take the brand’s fun and friendly communication style one step further.

An Unconventional Series Built on Wordplay

Taking viewers on a delicious and fun journey, each film in Doyuyo’s ad series is shaped by unconventional storylines inspired by product names. Standing out with its fast pace and cleverly written wordplay, the series has a sense of humor that grabs viewers within seconds. Each product plays the lead role in its own story, and the series uses wordplay to feature a wide range of products: from the Galactic Menu that offers an out-of-this-world experience to gourmet SAUCES too good to share, from Chicken Tenders so tempting that even the ad gets hungry to Cosmo Wings that take off with their flavor.

With short, fast-to-consume and humor-driven content, Doyuyo builds a stronger and more natural bond with its target audience and shows that it has adopted a communication model that fits young people’s content consumption habits.

Continuing an Award-Winning Success

Standing out with its innovative communication projects as much as its special flavors, Doyuyo! continues to lead with pioneering projects on digital channels.

Last year, the brand’s launch film for its Kadıköy branch, which brought Kadıköy’s symbol, the Bull Statue, to life with CGI and AI technology, reached 45 million views and won both a PRİDA Award and the Grand Prize at the PRİDA Communication Awards. The brand, which attracted great interest with its TikTok-exclusive content and gained millions of views in a short time, also made a difference in the industry with ‘Doymuyo: Ferit’in Yolu’, the first branded vertical mini-series in digital media. As a continuation of Doyuyo’s award-winning and innovative vision, the new 8-episode video series stands out as a strong creative step adapted to the digital world

The series was created by the agency RED and GREY and directed by Silvyo Behmoaras, while production was handled by Dikey Filmler & D20 and digital performance is managed by GoDigi Agency.