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The 2025 results of the PRİDA Communication Awards, organized by the Association of Communication Consultancy Companies (İDA) and known for setting industry standards, have been announced. Doyuyo stole the show with its creative campaign that combines the spirit of Kadıköy with technology.

Both the Grand Prize and First Place in Its Category

Known for projects that make an impact in the digital world, Doyuyo won the Grand Prize in the “Digital and Social Media” category, one of PRİDA’s 5 main categories, with its “Kadıköy Bull” film. The brand also won the PRİDA Award in the “Integrated and Social Media Campaign” category under this main heading.

Stating that the success is the result of strong teamwork, Doyuyo Marketing and Corporate Communications Director Sinem Karabayır said: “The Kadıköy Bull film is a digital reflection of the bond we have built with the city, its culture and its people. The success of this project, which brings together Doyuyo’s young spirit, flavor and technology, also shows that we are on the right path as a brand. We sincerely thank all our colleagues and business partners who contributed to this valuable award, and all the food lovers who choose us.”

A Neighborhood Story Told with AI

In the Doyuyo Kadıköy film created especially for the opening of the Kadıköy branch, the famous Bull Statue, the symbol of the district, was brought to life using CGI, 3D modeling, artificial intelligence and live-action techniques. The epic story, in which the statue comes to life and meets Doyuyo’s beloved character “Agent Chicken,” reached 45 million impressions on digital channels and became one of the most remarkable launch projects of the year.